Just like with houses, you often cannot tell by looking at a person if the foundation is strong. You can only tell when the hurricane blows by or the earthquake strikes – and then it’s too late to do something about it. The time to build a foundation is BEFORE you build the house. Often, you will spend more time on the foundation than the house itself – that isn’t good news for impatient people who want to see results yesterday! If you build the house and notice later that you should have built a stronger foundation, you may need to tear everything down and start over again. Even patchwork will be tricky and very costly.

As people, we need a strong foundation with strong pillars which, in my mind, are made up of health, relationships, finances, and work. These, in turn, must be strong.

Strong health means strong physical, emotional, and mental health. It means being in that state now and it means working on maintaining that state. Everyone may come in contact with disease, but generally those with a stronger foundation of health will combat the disease faster, often even before you know you are sick. Building strong health includes working on a positive mental attitude, working out regularly, positive eating habits, regular time off work, and some form of spiritual work. This may include going to church, meditating or volunteer work to benefit others.

Strong finances don’t only mean a lot of immediate cash flow. It means good cash flow and the knowledge that if the cash flow stopped (due to injury, divorce, downsizing, changes in market conditions), there would be a cushion made up of insurance and income from various sources like businesses and investments. Strong finances are built for the short term as well as the long term.

Strong relationships mean clean and happy, satisfying relationships with others. It has been proven that people with social interactions and married people, on average, live longer than those who are alone. Strong relationships mean that there are no outstanding issues with the people in your life. All family secrets have been dealt with, all the times that your spouse has left the toilet seat up have been forgiven and forgotten. Of course, it wouldn’t be human to never have any disagreements, but it is human and possible to have such disagreements cleaned up quickly. Strong relationships feel great and provide an incredible opportunity for support when needed.

Strong work environment, to me, includes a number of things. Relationships with coworkers, owners or partners, and customers need to be good. There needs to be a sense of purpose, meaning, and appreciation for the work being done. The work needs to “fit” your particular personality and nourish you financially and otherwise.

How strong does the foundation need to be? That depends on the kind of house you want to build. A doghouse doesn’t need much of a foundation. A tall apartment building does! What kind of a foundation does YOUR dream life need?

And I’ll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, “what comes first the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion – I have no clue and I don’t think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you’ve researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually a company Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I’m not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join – but sidestep Passion and you reduce your chances for success dramatically.

It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won’t attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won’t stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don’t find it move on,
you can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I’ll start that business – does not sound like a decision based on anything near Passion. And remember when you hear that an Internet “guru” does that, don’t be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it’s your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don’t first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.